The Three Follies of “Men’s Rights” Discourse in Lebanon

Nicolas el Osta’s song, “Men’s Rights,” would not have merited writing about had it not represented… [more]

The Three Follies of “Men’s Rights” Discourse in Lebanon The Three Follies of "Men's Rights" Discourse in Lebanon

Scholl’s Babybotte: Influencing Children’s Gender Roles

There is an ongoing debate about what is extremely racist, sexist, or offensive to women’s and human… [more]

Scholl’s Babybotte: Influencing Children’s Gender Roles Scholl's Babybotte: Influencing Children's Gender Roles

Sex Sells, We Don’t Buy It

Picture a society ruled by its complexes and taboos. Imagine that some of its major complexes are related… [more]

Sex Sells, We Don’t Buy It Sex Sells, We Don't Buy It

Scholl’s Babybotte: Influencing Children’s Gender Roles

There is an ongoing debate about what is extremely racist, sexist, or offensive to women’s and human… [more]

Scholl’s Babybotte: Influencing Children’s Gender Roles Scholl's Babybotte: Influencing Children's Gender Roles

Sex Sells, We Don’t Buy It

Picture a society ruled by its complexes and taboos. Imagine that some of its major complexes are related… [more]

Sex Sells, We Don’t Buy It Sex Sells, We Don't Buy It

Jeans Ad in Annahar 1975

This page contains advertisements taken from old magazines and newspapers that were published in Lebanon, most of which are in black and white. The ads on this page show that the wave of abuse towards women in advertising is not new, but that it is ongoing since the fifties of last century until today. This leads us to wonder: If we do not act today, how will women in advertisements be portrayed in the future?

Jeans Ad in Annahar 1975 Jeans Ad in Annahar 1975

Diamony ad – Annahar 1988

This page contains advertisements taken from old magazines and newspapers that were published in Lebanon, most of which are in black and white. The ads on this page show that the wave of abuse towards women in advertising is not new, but that it is ongoing since the fifties of last century until today. This leads us to wonder: If we do not act today, how will women in advertisements be portrayed in the future?

Diamony ad – Annahar 1988 Diamony ad - Annahar 1988

The Three Follies of “Men’s Rights” Discourse in Lebanon

Nicolas Osta Sings For Men's Rights

Nicolas el Osta’s song, “Men’s Rights,” would not have merited writing about had it not represented the widespread discourse, whether in serious or joking contexts. After all, it’s nothing but another song that may or may not become famous, aiming at monetary gain and temporary fame for its singer, lyricist, and composer. However, as long as this logic that takes lightly or even completely eliminates basic political matters posed by feminist groups working for women’s [...]

Scholl’s Babybotte: Influencing Children’s Gender Roles

Scholl Children Gender Stereotyping

There is an ongoing debate about what is extremely racist, sexist, or offensive to women’s and human rights in general. It is usually easy to spot the really offensive material as little effort is made to mask it, but sometimes, the negative material works only on our subconscious minds, and it would require putting the knowledge gained through analysing gender roles and thinking critically beyond the simple obvious to spot it. The BabyBotte ad by [...]

Sex Sells, We Don’t Buy It

Sex Sells 250

Picture a society ruled by its complexes and taboos. Imagine that some of its major complexes are related to women, especially women having sex. The women of this society cannot be sexual creatures; it is not uncommon or shocking for a woman to be killed – a victim of an honor crime – due to having acted upon her sexuality and had pre or extramarital sex. The women of this society cannot discuss sex and [...]

DT Jeans: Superman and the “Hot Chick”

DT Jeans for Men

I’m looking for someone to explain to me how a pair of jeans can be translated into something so different between men and women. This musing was brought about by DT and their incessant advertising. I find it fascinating how DT jeans can turn a regular man into someone that can take on the world, and on the other hand turns a regular woman into nothing but some sexy “piece of ass.” In the advertisement [...]

Jeans Ad in Annahar 1975

Annahar Vintage Sexist Ad

Aishti: Women in Socially- Structured Boxes

Aishti Locks Women in Boxes

When I first saw these ads, I was infuriated. Really? This is what human beings have boiled down to? Are we really nothing more than a walking army of mannequins? We live in a society where we are not defined by our personalities, nor  thoughts, nor beliefs, nothing that “pointless.” It is what we wear and how we wear it has become our identity. This ad has so many subliminal messages that have become so [...]

Beauty is Neither Rare Nor Hard To Achieve

Nader Saab 200

“Beauty is rare and hard to achieve.” This is the message the Nader Saab Clinic conveys to women in Lebanon. Billboards announcing this slogan span the Beirut roads, all the way from the airport to the hospital itself in Adonis. Nader Saab is a plastic surgery clinic that whose major profits are a result of the social pressure on women to look “beautiful,” and this specific ad is the perfect reflection of that. “Beauty is [...]

Mothers Are Not Washing Machines

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By Sahar Mandour   I remember the day I gave mom an orange juicer for Mother’s Day. I hadn’t reached maturity yet, and I did not have confidence in my ability to pick out presents. I asked around within my surroundings, and those surrounding me based their thoughts on the ideas that advertisements were flooding the country with, and threw their consequent suggestions at me. I didn’t feel particularly creative while buying the juicer… Still, [...]

To McDonald’s, I’m Just the Bait to Bring More Customers!

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Listen to McDonalds Sexist Ad “Mjaddra” is traditionally eaten during Christian Lent because it contains no meat and no dairy. I guess McDonald’s wanted to let their customers (straight males only, apparently!) know that they also have a variety of fish (which is OK to eat during Lent), brown or blonde available. And I guess someone at their ad agency had the genius (NOT!) idea of associating fish with mermaid, et voila, an equation is [...]

Happy Women’s Day 2012!

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  Concept and illustration by Mira Abou Malhab Special thanks to Michelle Kesserwani